How Doran Industries Scaled Event Sales with a Virtual Assistant from Remote Leverage

Case Study: How Doran Industries Scaled Event Sales with a Virtual Assistant from Remote Leverage

Background

Erin Doran and her team run two successful wedding and event venues in Modesto, California—The Century and 931. With a surge of leads coming in through Meta and Google ads, their small sales team was stretched thin.

While Sales Director Alison was busy giving tours and drafting proposals, thousands of cold leads sat untouched in their CRM. Erin knew it was time to bring in support—but finding the right fit locally would mean sorting through hundreds of resumes and spending heavily on recruitment ads.

The Challenges

• Overflow of inbound leads without enough time to follow up
• A sales director bogged down with tours and proposals, leaving no bandwidth for nurturing cold leads
• Concerns about English fluency and professionalism of offshore hires
• Desire for a faster, more cost-effective alternative to traditional hiring

Why Remote Leverage

Erin first connected with Adam, her dedicated hiring manager, who guided the entire process.

Remote Leverage provided:

• 5 carefully selected, pre-vetted candidates aligned with their sales needs
• Option to interview additional candidates to compare skill sets
• Multiple interview rounds to ensure confidence in the final decision
• A six-month guarantee to remove the risk from hiring

“Usually I’m going through hundreds of resumes, spending tons of money on ads. This was the easiest process I’ve ever had hiring a staff member.”

The Results

1. First Round – Interviewed 5 strong candidates, all highly qualified.

2. Second Round – Requested 3 additional interviews for comparison.

3. Final Selection – Ultimately chose one of the original 5, who stood out from the beginning.

4. Onboarding – Hired VA integrated seamlessly into their sales operations.

The Benefits

• Lead nurturing unlocked – VA now follows up with leads their in-house team didn’t have time for
• Sales team productivity increased – Alison can focus on high-value activities like tours and proposals
• Cost savings – Paying just a quarter of what a local hire would cost
• Quality talent – Excellent English fluency, professionalism, and dedication
• Scalability – Erin and Alison are already planning to return for more hires

Erin & Alison’s Advice

“You’ll always have doubts hiring remotely—but the quality, the process, and the support we received made us confident. And we’re paying a fraction of what we would locally. We highly recommend Remote Leverage and have already referred others.”

Key Takeaway:
For event venues and small businesses, Remote Leverage provides cost-effective, highly qualified virtual assistants who can scale sales operations, nurture leads, and free up in-house teams to focus on what matters most.

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